Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," "our," or the "Company") collects, uses, discloses, and protects your personal information when you visit our website at luces-pizz.rest, place orders, or otherwise interact with our services. We are committed to protecting your privacy and handling your personal data with transparency, integrity, and care.

By accessing or using our website, placing an order, or otherwise engaging with Pizza Luce, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our website and services immediately.

This Privacy Policy is governed by applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable consumer protection regulations. Where applicable, we reference relevant state-specific laws to ensure compliance across all jurisdictions in which we operate.

1. About Pizza Luce

Pizza Luce is a food service business operating in the United States. We offer dine-in, takeout, and online ordering services for pizzas and other food items. Our online presence is maintained through our official website at luces-pizz.rest.

For all privacy-related inquiries, you may contact us using the following details:

2. Information We Collect

We collect several types of information in connection with the operation of our website and the delivery of our food services. The categories of information we collect include personal information you voluntarily provide, data collected automatically, and information obtained from third parties.

2.1 Personal Information You Provide

When you use our website or interact with us directly, you may provide us with the following types of personal information:

• Contact Information: Full name, email address, phone number, and mailing or delivery address.
• Account Information: Username, password, and profile preferences if you create an account on our platform.
• Order Information: Details of food items ordered, special dietary requests, delivery instructions, order history, and transaction records.
• Payment Information: Credit card numbers, debit card numbers, billing address, and other payment-related details. Note: Payment processing is handled by third-party payment processors. We do not store complete payment card data on our servers.
• Communications: Messages, feedback, complaints, or inquiries you send to us via email, contact forms, or other communication channels.
• Marketing Preferences: Your preferences for receiving promotional offers, newsletters, or marketing communications from us.
• Loyalty Program Data: If applicable, points balance, redemption history, and participation records in any rewards or loyalty programs we operate.

2.2 Information Collected Automatically

When you visit our website, certain information is collected automatically through technical means, including:

• Device Information: Device type, operating system, browser type and version, screen resolution, and hardware configuration.
• Usage Data: Pages visited, time spent on each page, links clicked, scroll depth, and navigation paths through our website.
• Log Data: Internet Protocol (IP) address, access times and dates, referring URLs, and error logs generated during your visit.
• Location Data: Approximate geographic location derived from your IP address, or precise location data if you grant permission through your device's location services.
• Cookie and Tracking Data: Information gathered through cookies, web beacons, pixel tags, local storage, and similar tracking technologies. For more details, please refer to Section 8 of this Privacy Policy on Cookie Usage.

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social Media Platforms: If you log in to our website using a social media account (e.g., Facebook, Google), we may receive basic profile information such as your name and email address.
• Payment Processors: Confirmation of payment status and transaction identifiers from our payment processing partners.
• Delivery Partners: Delivery status updates and related information from third-party delivery services we may partner with.
• Analytics Providers: Aggregated or pseudonymized data from analytics service providers to help us understand how users interact with our website.
• Marketing Partners: Information from advertising networks to help us measure the effectiveness of our marketing campaigns.

3. How We Use Your Information

Pizza Luce uses the personal information we collect for a variety of legitimate business purposes. We process your data only where we have a lawful basis to do so, such as your consent, the necessity of fulfilling a contract with you, compliance with a legal obligation, or our legitimate business interests.

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, including delivery or pickup arrangements.
• Creating and managing your account, including authentication and account security.
• Processing payments and issuing receipts or invoices.
• Responding to your inquiries, complaints, and requests for customer support.
• Sending you transactional communications, such as order confirmations, status updates, and delivery notifications.

3.2 Analytics and Service Improvement

• Analyzing website traffic, user behavior, and engagement patterns to improve the functionality and design of our website.
• Understanding which menu items, promotions, and features are most popular among our customers.
• Identifying and resolving technical errors or performance issues on our website.
• Conducting internal research and statistical analysis to improve our products, services, and customer experience.

3.3 Marketing and Promotional Activities

• Sending you promotional offers, newsletters, and marketing communications about our menu, special deals, and events, where you have given us your consent or where permitted by applicable law.
• Personalizing your experience on our website, including displaying targeted content, recommendations, and advertisements based on your preferences and order history.
• Conducting loyalty and rewards programs.
• Running sweepstakes, contests, or promotional campaigns.

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any marketing email we send, or by contacting us at [email protected].

3.4 Legal and Compliance Purposes

• Complying with applicable federal, state, and local laws and regulations.
• Enforcing our Terms of Service and other applicable agreements.
• Preventing, detecting, and investigating fraud, security breaches, and other potentially illegal or unauthorized activities.
• Protecting the rights, property, and safety of Pizza Luce, our customers, and the public.
• Responding to lawful requests from government authorities, courts, or law enforcement agencies.

4. Sharing Your Information with Third Parties

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. However, we may share your information with certain trusted third parties in the circumstances described below.

4.1 Service Providers

We engage third-party companies and individuals to perform services on our behalf. These service providers are given access to your personal information only as necessary to perform their functions and are contractually prohibited from using it for any other purpose. Our service providers include:

• Payment Processors: To securely process your payment transactions.
• Delivery Partners: To fulfill delivery orders placed through our website.
• IT and Hosting Providers: To host our website, maintain servers, and provide technical support.
• Email and Communication Services: To send transactional and marketing emails on our behalf.
• Analytics Providers: Such as Google Analytics, to analyze website usage and performance.
• Advertising Networks: To serve targeted advertisements and measure campaign effectiveness.
• Customer Support Tools: To manage and respond to customer inquiries efficiently.

4.2 Legal Requirements

We may disclose your personal information if required to do so by law or in response to valid legal processes, such as:

• Subpoenas, court orders, or other legal mandates.
• Requests from law enforcement or government agencies.
• Situations where disclosure is necessary to protect the safety of any person.
• Situations involving suspected fraud, illegal activity, or threats to the security of our systems.

4.3 Business Transfers

In the event that Pizza Luce undergoes a merger, acquisition, asset sale, reorganization, or similar business transaction, your personal information may be transferred to the acquiring entity as part of that transaction. We will notify you via email or prominent notice on our website if such a transfer occurs, and we will indicate whether any changes to this Privacy Policy apply.

4.4 Aggregated or De-Identified Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you with third parties for research, marketing, analytics, and other business purposes.

5. Data Security

We take the security of your personal information seriously and implement a variety of technical, administrative, and physical safeguards designed to protect your data from unauthorized access, use, disclosure, alteration, or destruction.

5.1 Security Measures

• Encryption: We use Secure Socket Layer (SSL) / Transport Layer Security (TLS) encryption to protect data transmitted between your browser and our website.
• Access Controls: Access to personal information is restricted to authorized personnel who have a legitimate business need to access it. These individuals are bound by confidentiality obligations.
• Firewalls and Intrusion Detection: We use firewalls, intrusion detection systems, and other network security tools to protect our servers.
• Regular Security Audits: We conduct regular security assessments and vulnerability testing to identify and address potential weaknesses in our systems.
• Payment Card Security: We comply with the Payment Card Industry Data Security Standard (PCI DSS) through our payment processing partners.
• Data Minimization: We collect only the personal information that is necessary for the purposes described in this Privacy Policy.

5.2 Data Breach Response

In the event of a data breach that is likely to result in harm to your rights or interests, we will notify affected individuals in accordance with applicable federal and state breach notification laws, including relevant state data breach notification statutes. We will take prompt corrective action to minimize any harm resulting from such a breach.

6. Your Privacy Rights

Depending on your state of residence and applicable law, you may have certain rights regarding your personal information. We are committed to honoring these rights and providing you with the means to exercise them.

6.1 Rights Available to All Users

• Right to Know / Access: You have the right to request information about the categories and specific pieces of personal information we have collected about you.
• Right to Correction: You have the right to request that we correct inaccurate or incomplete personal information we hold about you.
• Right to Deletion: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Opt-Out of Marketing: You have the right to opt out of receiving marketing communications from us at any time.

6.2 California Residents — Additional Rights Under CCPA/CPRA

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), effective January 1, 2023:

• Right to Know: You may request that we disclose the categories of personal information collected, the purposes for collection, the categories of sources, and the categories of third parties with whom we share your information.
• Right to Delete: You may request deletion of personal information we have collected, subject to certain legal exceptions.
• Right to Correct: You have the right to request correction of inaccurate personal information.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information. Pizza Luce does not sell personal information for monetary compensation; however, to the extent that sharing with advertising partners constitutes a "sale" or "sharing" under California law, you may opt out by contacting us.
• Right to Limit Use of Sensitive Personal Information: You may limit the use and disclosure of sensitive personal information to purposes strictly necessary for providing services.
• Right to Data Portability: You may request a copy of your personal information in a portable and, to the extent technically feasible, readily usable format.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny goods or services, charge different prices, or provide a different level of service because you exercised your privacy rights.

6.3 How to Exercise Your Rights

To exercise any of the rights described above, please submit a request to us through one of the following methods:

• By Email: [email protected]

We will respond to verifiable consumer requests within 45 days of receipt. If we require more time, we will inform you of the reason and the extension period (up to an additional 45 days) in writing. We will verify your identity before processing your request to protect your privacy and security. We may request information such as your name, email address, and details about your recent interactions with us.

You may designate an authorized agent to make a request on your behalf. Authorized agents must provide written authorization signed by you, and we may require you to verify your identity directly with us.

7. Data Retention

We retain your personal information for as long as is reasonably necessary to fulfill the purposes for which it was collected, as described in this Privacy Policy, unless a longer retention period is required or permitted by law.

When your personal information is no longer needed, we will securely delete, destroy, or anonymize it in accordance with our data retention and disposal procedures.

8. Cookie Usage

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and support our marketing activities. A cookie is a small text file placed on your device when you visit a website.

8.1 Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the website to function properly. They enable core features such as shopping cart functionality, security, and account login. These cookies cannot be disabled without affecting website functionality.
• Performance and Analytics Cookies: These cookies collect information about how visitors use our website, such as which pages are most visited and whether users encounter error messages. We use this data to improve website performance.
• Functionality Cookies: These cookies remember your preferences (such as your location or language settings) to provide a more personalized experience.
• Targeting and Advertising Cookies: These cookies are used to deliver advertisements that are relevant to you and your interests. They also help us measure the effectiveness of our advertising campaigns.

8.2 Managing Your Cookie Preferences

You can control and manage cookies in several ways:

• Through our cookie consent tool when you first visit our website.
• Through your browser settings, which allow you to block or delete cookies.
• Through opt-out tools provided by advertising networks, such as the Digital Advertising Alliance (DAA) opt-out or the Network Advertising Initiative (NAI) opt-out.

Please note that disabling certain cookies may affect the functionality of our website and your user experience. For detailed information about the specific cookies we use and how to manage them, please refer to our separate Cookie Policy available on our website.

9. Children's Privacy

Pizza Luce does not knowingly market to or solicit personal information from children under the age of 13. Our services are directed to adults, and we do not have actual knowledge that we sell or share personal information of minors under the age of 16.

If we discover that we have inadvertently collected personal information from a child under 13 without verifiable parental consent, we will take immediate steps to delete such information from our records. If you are a parent or guardian and you believe that your child has provided us with personal information, please contact us immediately at [email protected] so that we can take appropriate action.

Our practices in this area are consistent with the Children's Online Privacy Protection Act (COPPA), a U.S. federal law governing the collection of personal information from children under 13.

10. International Data Transfers

Pizza Luce is a business based in the United States, and the information we collect is primarily stored and processed in the United States. If you are accessing our website from outside the United States, please be aware that your information will be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your home country.

By using our website and providing us with your personal information, you acknowledge and consent to the transfer of your information to the United States as described in this Privacy Policy. We take appropriate steps to ensure that any international transfers of personal data are conducted in compliance with applicable laws and that adequate protections are in place to safeguard your information.

Where we engage service providers who may process data in other countries, we ensure that appropriate contractual safeguards, such as standard contractual clauses or other recognized transfer mechanisms, are in place to protect your personal information.

11. Third-Party Websites and Links

Our website may contain links to third-party websites, plug-ins, or applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices or content. We encourage you to read the privacy policies of any third-party websites you visit through links on our website.

Examples of third-party integrations may include social media sharing buttons, online mapping services for location features, and embedded videos. These integrations may collect your IP address and other information depending on the third party's practices.

12. Federal Trade Commission (FTC) Compliance

Pizza Luce is committed to complying with the Federal Trade Commission Act (FTC Act), which prohibits unfair or deceptive acts or practices in or affecting commerce. Our privacy practices are designed to be transparent, accurate, and consistent with the representations made in this Privacy Policy. We do not engage in deceptive data collection or use practices.

We adhere to the FTC's guidelines on online privacy, including principles of notice, choice, access, and security. Our marketing emails comply with the CAN-SPAM Act, which requires that commercial email messages include:

• Accurate header information identifying the sender.
• A clear and conspicuous subject line.
• Identification that the message is an advertisement.
• Our physical mailing address or a valid post office box.
• A clear and easy mechanism to opt out of future emails.
• Prompt processing of opt-out requests within 10 business days.

13. Do Not Track Signals

Some browsers transmit "Do Not Track" (DNT) signals to websites. At this time, there is no universally accepted standard for how websites should respond to DNT signals. As a result, our website does not currently alter its data collection or use practices in response to DNT signals. We will revisit this issue as industry standards evolve.

California residents who wish to limit tracking for advertising purposes may use the opt-out tools referenced in Section 8 above, consistent with the California "Shine the Light" law (California Civil Code § 1798.83) and the California Consumer Privacy Act.

14. How to File a Privacy Complaint

If you believe that we have violated your privacy rights or failed to comply with this Privacy Policy or applicable privacy laws, we encourage you to contact us first so that we can attempt to resolve your concern directly.

14.1 Contact Us

Please submit your privacy complaint or inquiry to:

We will acknowledge receipt of your complaint within 5 business days and will work to resolve the issue within 30 calendar days of receipt, where possible.

14.2 Filing a Complaint with a Regulatory Authority

If you are not satisfied with our response, or if you believe we are processing your personal information unlawfully, you have the right to file a complaint with the relevant data protection or consumer protection authority. Depending on your state of residence, relevant authorities may include:

• Federal Trade Commission (FTC): The FTC handles complaints about unfair or deceptive business practices, including privacy violations. You may file a complaint online at reportfraud.ftc.gov or by calling 1-877-FTC-HELP (1-877-382-4357).
• California Privacy Protection Agency (CPPA): California residents may contact the California Privacy Protection Agency, which enforces the CCPA/CPRA, at cppa.ca.gov.
• State Attorney General Offices: Residents of other states may contact their respective state attorney general's office regarding consumer protection and privacy concerns.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or industry standards. When we make material changes to this Privacy Policy, we will notify you by:

• Posting the updated Privacy Policy on our website at luces-pizz.rest with a revised "Last Updated" date.
• Sending an email notification to registered users when the changes are significant.
• Displaying a prominent notice on our website homepage.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the updated terms.

If you disagree with any changes to this Privacy Policy, you should discontinue your use of our website and services and may request the deletion of your personal information as described in Section 6.

16. Glossary of Terms

17. Contact Information for Privacy Inquiries

For any questions, concerns, or requests related to this Privacy Policy or our handling of your personal information, please do not hesitate to contact us. We are dedicated to addressing your privacy concerns promptly and transparently.

Our privacy team is available to respond to your inquiries during normal business hours. We are committed to resolving any privacy-related concerns you may have in a timely and fair manner, consistent with our obligations under applicable United States privacy laws.

This Privacy Policy was last updated on April 25, 2026, and is effective as of the same date. All provisions of this Privacy Policy are subject to applicable federal, state, and local laws and regulations of the United States.